Brand presence on Venice’s canals, in the most recognisable setting in the world.
The brand arrives by water.
Our vessels work the Grand Canal and St Mark’s Basin every day. On those vessels a brand doesn’t take a billboard: it takes Venice. It is a form of visibility you can’t buy by the panel, and it looks like no other medium — because the backdrop isn’t a road, it’s the most photographed city in the world.
Setting, not signage.
That is the whole difference. A vessel crossing the Grand Canal carries the brand into a scene of prestige, not along a roadside. And that scene now multiplies: with social media, Venice is among the most photographed and shared places in the world, and every passage on the water potentially enters thousands of photos and videos that other people publish — for you. No saturation, no street furniture to compete with: a measured presence, in a setting that keeps working long after the boat has passed.
From the canal to the screen.
The physical presence can become a digital, measurable touchpoint. A QR code on the hull, or an augmented-reality marker tied to the vessel, turns a glance from the bank or the bridge into a trackable action: a dedicated page, a film, an AR experience that opens when you point your phone at the boat. Visibility gains a metric — how many people, from where, when — and the iconic image resolves into a concrete gesture.
There is only one Grand Canal.
The rarity isn’t ours to decide — the place dictates it. There is only one stretch of water like this, and what crosses it is mistaken for nothing else. So we work by selection: we choose the projects that hold their own against the city and calibrate each one, with the option of category or period exclusivity — the Biennale, the Film Festival, a launch. A presence that matters precisely because it isn’t everywhere.
From the livery to the permits, we handle it.
We take care of the whole operation: design and production of the livery and graphics (we have them produced), permits and access to the waterway restricted-traffic zone, installation and removal, day-to-day operation on the water. For the client it is one less variable: the project arrives, not the logistics.
The vessel as a stage.
It can go beyond presence. The vessel becomes a moving stage: a live performance during the crossing, an artist’s intervention, a work that takes shape on the water. Picture an artist working on board along the route from Tronchetto to the Giardini, arriving at the opening with the piece just finished. It is exactly our craft: the fleet that moves Venice’s artworks can also host their making. Not a logo on display, but a brand that enters the city’s cultural story.
For those who communicate with measure.
Product launches, luxury maisons, exhibition and event sponsors, institutional communication: projects where the setting matters as much as the message. Tell us the idea and the timing — we’ll assess feasibility and prepare a confidential proposal.